Global meetings and events agency BCD Meetings & Events (BCD M&E) has unveiled its latest thought leadership report, The Green White Paper, which explores how sustainability affects and plays a part in the meetings, travel and events industry. The white paper was launched at this year’s IMEX America, the global forum for progressive minds in the meetings and events industry.
The report draws on quantitative and qualitative research from more than 350 corporate and intermediary event professionals. It provides insights, highlights trends and offers suggestions around best practices with the object of helping guide event organisers who are looking to shape their organisation’s corporate responsibilities, as well as making a difference to global sustainability.
John Kelly, Director, Marketing EMEA at BCD M&E said, “sustainability is a key criteria for our clients and our own business so we wanted to carry out some conclusive research as to what is happening in the industry as a whole, using the findings to guide and inform. However, our initial hope of delivering a definitive guide was not realised. Instead, we found that in many respects we were just discovering more questions that need addressing, which we’re actually seeing as a positive side-effect and means that the conversation is ongoing”.
“We welcome people from across the industry download it here https://www.bcdme.com/bcd-me-green-white-paper/ and let us know their thoughts and input. It’s important that we work together to tackle this critical issue head-on.”
The whitepaper comes as part of BCD M&E’s continued investment in the industry and their commitment to sustainable and ethical practices. BCD M&E employs more than 1,450 people across 50 countries and is an employer of choice for the events sector due to its talent management and senior leadership programmes. The organisation is also recognised as a bellwether for the global dynamics, best practices and thought leadership in the business of meetings and events.