CHICAGO – March 3, 2016 – BCD Meetings & Events (BCD M&E) has acquired Plan 365, Inc., a marketing logistics agency specializing in pharmaceutical and high-tech industries, to expand services for its life sciences customers and high-tech market footprint.
The move significantly strengthens its Life Sciences Center of Excellence capabilities with new service offerings such as compliance and speaker bureau management solutions enabled by strategic program management software. It also adds a unique go-to-market management model for high-tech customers.
“This acquisition adds nearly 50 dedicated experts to complement our existing team delivering full-service event-to-enterprise solutions out of our Life Sciences Center of Excellence,” said BCD M&E Global President Scott Graf. “Acquisition is instrumental to our strategic growth plan, and Plan 365’s client-centric approach and overall company culture are a perfect fit for us.”
Plan 365, based in Raleigh, NC, offers go-to-market implementation services that help clients launch, scale and operationalize their go-to-market strategies. Services offered include speaker bureau management, virtual meetings, web conferencing and other specialized program management services to reinvigorate and amplify go-to-market strategies through direct and indirect sales channels. Plan 365 was founded 10 years ago and led by Carey Barnes, involved in marketing and business start-ups for over 20 years. She will continue to lead Plan 365 services to ensure consistent delivery to clients and drive growth opportunities.
“We are confident that BCD M&E’s global footprint, suite of complementary services and technology solutions will bring new value to our customers as the ability to deliver and scale globally becomes more and more critical,” said Barnes. “We are delighted to join forces with a global leader in the meetings and events space that is not only customer-focused and solution-oriented but also committed to the success of its employees.”
BCD M&E’s Life Sciences Center of Excellence, a network of global resources dedicated to delivering solutions specific to the life sciences vertical, is already headquartered in Raleigh’s Research Triangle Park.