CHICAGO – January 27, 2020 – BCD Meetings & Events (BCD M&E) has named Bruce Morgan Chief Operating Officer (COO) as the company continues implementing a three-year growth plan. He will have responsibility for managing all leaders from five regions which include APAC, LATAM, NORAM, and newly created regions of EMEA and the UK.
“We determined this role was necessary for heightening our focus on providing exceptional local services while driving global strategy as we continue to look for additional opportunities to serve our customers’ diverse regional market needs,” said Scott Graf, Global President.
Presently, BCD M&E conducts business in over 54 markets across the globe, 28 of which are wholly owned and operated, and will continue exploring avenues for expansion through the addition of this executive role.
Structurally, BCD M&E has made the decision to separate the UK and mainland EMEA countries into two distinct regions to provide clear focus and leadership for its second largest market globally, the UK.
“While the regions will continue to work closely on many initiatives, we recognize they have distinct products, services, strategies and maturity and this will allow both regions to evolve accordingly,” said Morgan. “The change in regional breakout sets us up for future growth and I’m excited to lead our global teams.”
Bruce’s 25 years of industry experience across various functions and global regions, 15 of those focused on driving results within BCD M&E, were a perfect fit to support our regional leaders as business continues to grow and evolve across the world.
This latest move is part of the company’s “Vision 2021” strategic plan to expand its business through organic growth and strategic acquisitions in order to diversify its offerings, increase its global scope and offer new and innovative solutions to its customers with a growing suite of products and services which are now delivered in more than 50 countries.