Have you ever wondered why companies utilize sports hospitality to expand their business? In this article, our team at BCD Sports is sharing why clients choose to entertain around unique experiences. Here are their top reasons why they choose sports.
Corporate experiences can build strong relationships with new and potential clients and improve current business partnerships. Meeting face to face in a relaxed and exciting environment really builds a whole new level of trust and rapport when talking business.
With so much competition in the market place today that competes for the same business, companies are looking for new unique experiences that differentiate them from other competitors. Companies don’t want the standard experience; they want to WOW their client with something new and fresh. This drives excitement and memories that will last a lifetime.
Did your sales team knock their sales goal out of the park this year? Did your operational team come up with new and entrepreneurial ideas that helps save the company money? Or are there leaders within your organization that are going above and beyond what is expected? Rewarding staff for reaching goals and milestones shows that the company values and appreciates all of the hard work that is put in to making the company successful.
How many times have you gone to a sporting event and seen a company logo on the outside of a suite or at a pre-game tailgate party that everyone is trying to get into? Creating unique experiences that draw attention to a new audience helps your company showcase your brand and create awareness to new potential clients.
Could you imagine taking your top clients to a sporting event and having them experience a moment in history? Whether you took your client to game 7 of the World Series to see the Astros win their first ever Championship or taking a client to see their alma mater win the National championship for the first time, those experiences will never be forgotten.
Getting out of the office and attending a unique experience to show appreciation to your customers and employees shows that you truly care and value their loyalty. A face to face thank you and enjoying time in a relaxed atmosphere will take your relationship to the next level.
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