The BriefBCD Meetings & Events was asked to produce a quarterly multi-site webcast that would enable the client to educate their national sales force on new seasonal products.
The SolutionFor more than 10 years, BCD Meetings & Events has been producing and managing a quarterly multi-site broadcast that highlights new food service products being released for each season.
Each 60 minute broadcast begins in a newsroom and panel environment. The hosts then communicate with the chefs, who showcase each new product and its uses through live demonstrations, streamed from a different site. This is then broadcast to thousands of remote viewers throughout the country.
These broadcasts are also recorded so that team members can revisit the training at a later date if needed.
The ResultsA series of engaging and memorable demonstrations that successfully highlight new products and their uses.
These webcasts allow the customer to conduct a multi-site meeting accessible to their entire sales force, giving sales reps the tools and information they needed to sell the new products.