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Virtual Product Launch

Amid the COVID-19 pandemic, a live product launch was quickly converted into a successful virtual event

The Brief

BCD Meetings & Events was asked to manage a Product Launch Event for a new Life Sciences client. Unexpectedly, the COVID-19 pandemic hit, and the event could no longer take place face to face. The client decided to move forward with transitioning the experience to a virtual event. BCD M&E had only 3 weeks to plan the event and bring it to life in a now virtual environment.

The Solution

This was the client’s first virtual product launch therefore, they wanted to create a memorable experience for attendees. BCD M&E suggested a Virtual (3D) Venue experience. This allowed participants to have one-on-one interaction with areas for both private and public conversations. It also included a virtual trade show with stands for numerous Sales Representatives to present successful case studies on the product. For those unable to join the virtual venue, a live broadcast was streamed.

As this was the first time for the Speakers to present on a virtual event, the BCD M&E team provided coaching to the speakers on how to successfully present in a virtual setting.

The Results

Participants enjoyed the opportunity to still have one on one interaction within a virtual event. The virtual venue allowed these attendees to still have real interaction during a time when quarantine was in place. Many attendees who originally joined via broadcast, switched to the virtual venue connection once they saw the interactive experience it provided. The Q&A and speaker sessions were also a success. The client was pleased with the outcome of this Virtual Product Launch Event and plans to consider this model again moving forward.

“Due to the success of this event, we'll definitely utilize this platform for future events.”

54 of the 83 people in attendance accessed the virtual venue for this product launch event. Using a personalized avatar, they could chat and interact with fellow participants as well as gather for presentations by three speakers and seven sales representatives.

Members of the BCD M&E team were also in the virtual environment providing “on-site” support. They were available to help participants with any questions during the event and to assist in directing attendees on where to go and how to perform actions.