The BriefOur client struggled with effectively organizing and distributing valuable sales and marketing tools and content to internal sales teams as well as reseller channel partners. With an overwhelming amount of information hosted across multiple sites, the client needed a streamlined process for reps to access and understand how to use each asset.
The SolutionBCD Meetings & Events designed and built an interactive marketing asset management system that organized sales and marketing content to provide client sales reps, OEMs, ISVs and resellers access to the most relevant “A-List” sales tools and user guides. The site is accessible worldwide but tailored to each geographical sales audience via user-based admin profiles. Its user interface enables reps to easily navigate and download assets, and each asset profile includes usage/case-based recommendations and peer reviews. BCD Meetings & Events collects and uploads all assets to the site, creates user-based profiles to dictate asset visibility, coordinates kick-off and training calls with the field, and tracks usage metrics and qualitative data for each asset. The tool and training process are both designed for easy integration into incentive programs specific to each region’s sales rep audience and solution focus.
The ResultsWith year over year growth in participation and a wider global audience, this program support model has become a central resource not only for distributing assets to the field, but as the primary platform for product launch asset delivery and integration.